Indonesia Trademark Update: The Dispute Over PUMA Trademark in Court

The PUMA brand was created on 1 October 1948 and first registered at the German Patent and Trademark Office. In December 1948, in a letter to partners and customers, Rudolf Dassler announced his decision to name the company "PUMA Schuhfabrik Rudolf Dassler". The details of the new company were added to Germany's commercial register on 14 January 1949.

Puma SE designs manufactures and sells sporting goods and branded apparel. The company produces running, tennis, training, and basketball shoes and other products. PUMA Headquarter was in Herzogenaurach, Germany.



The company's segments include Europe, Middle East and Africa (EMEA), the Americas (North and Latin America) and Asia/Pacific. The company markets and distribute its products across the world, primarily through its subsidiaries. The company distributes its products in approximately 120 countries. For various product segments, such as fragrances, eyewear and watches, the Company issues licenses authorizing independent partners to design, develop and sell these products.


In Indonesia, Puma SE recently found out that the trademark of "PUMA" was registered by a local businessman under registration No.IDM000109229 at the DGIP. Pursuant to this matter, Puma SE filed a cancellation lawsuit against the said local businessman to the District Court of Central Jakarta with a case number 7/Pdt.Sus-HKI/2020/PN Jkt.Pst.


Both trademarks were categorized in class 12 for the type of goods such as bicycles and their parts (spare parts), bicycle tires outside, bicycle tires inside, etc. The plaintiff stated that they were the first registrant and legal owner of the PUMA trademark and its variants in various countries in the world. They also stated that their PUMA trademarks are considered to be well-known marks and that the PUMA trademark belonging to the defendant has similarity in principle with the plaintiff. The plaintiff accordingly requested the Court to cancel the defendant's mark and also instruct the defendant to pay the court fees as well.


To access the details of the lawsuit filed, click here.


By: Trade Mark Team, Biro Oktroi Roosseno Indonesia

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